The negotiation.

Chiropractor office: So we'd like our old logo redrawn, a new website, 4 business cards, outdoor signage, a brochure, a flyer, a pricelist, 4 window displays, all the printing, and our budget is (a ridiculously unrealistic) $X.

Me: Okay. Can I come in and get chiropractic services and massage appointments etc. every week for one dollar for the rest of my life?

Them: Uh, no.

Me: See ya.