Monday, September 08, 2008

The great gig in the sky.

It is now Tuesday morning and I am still thinking about this past Saturday night.
Usually, when you anticipate something for months it has a tendency to disappoint but this was not the case when I experienced Roger Waters (of Pink Floyd fame) cover “The Dark Side of the Moon” live at Rogers stadium in Toronto.

I believe I have seen all the great acts live in concert at one point in my life but none of them held a candle to this show. It was by far the greatest musical performance I have ever seen.

You are probably thinking, why is this appearing on an advertising industry website?
What the hell does one have to do with the other?
It’s all about creativity and the power we have. Music, like advertising or any other form of art, has the ability to hold its audience. To seize control of the listener and invoke in them a wide range of emotions.

Simply listen to the song on the album...“The great gig in the sky”.
One song.
One single song that emits every emotion known to man.
Joy, sorrow, anger, ecstasy, etc. it’s all there.
It seized control of an audience of over 30,000 and nobody spoke a word during its performance. The deafening standing ovation wasn’t even close to as powerful.

If only we could somehow manage to do that with our ads.

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